This Privacy Policy describes how your Personal Data is collected, used, and shared with others when you visit or make a purchase from madamsweetner.com (the "Site").

WHAT PERSONAL DATA WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information". We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit: allaboutcookies.org. - "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site. In addition to cookies, we use pixels (such as Facebook Pixel, TikTok Pixel, and Google Ads tags) and local storage to track your behavior on our website and to personalize advertisements. When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and iDEAL, Bancontact, PayPal), email address, and phone number. We refer to this information as "Order Information". We do not collect any offline data and do not purchase marketing lists from third parties. When we talk about "Personal Data" in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW WE USE YOUR PERSONAL DATA

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: communicate with you; screen our orders for potential risk or fraud; and (when in line with the preferences you have shared with us) provide you with our newsletter containing offers and news about Madam Sweetner, as well as information or advertisements relating to our products or services. We also use the Order Information to:

Detect and prevent fraud and abuse. Comply with our legal obligations. Inform you about the status of your order via email. Provide customer service regarding questions or complaints about your order.

We use the Device Information that we collect (in particular, your IP address) to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We share your Personal Data with third parties to help us use your Personal Data, as described above.

We may share your personal data with the following parties: Google (Google Analytics, Google Ads) – for website analytics and advertisements Meta/Facebook (Facebook Pixel) – for advertisements and retargeting TikTok (TikTok Pixel) – for advertisements and retargeting Shopify – as the provider of our e-commerce platform. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Data here: shopify.com. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Data here: google.com. You can also opt-out of Google Analytics here: google.com. Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at networkadvertising.org. You can opt-out of targeted advertising by using the links below: FACEBOOK - facebook.com GOOGLE - google.com BING - microsoft.com Do you want to opt-out of TikTok advertisements? You can do so via TikTok's privacy settings. You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: aboutads.info. DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at madamsweetner@gmail.com or by mail using the details provided below: Kuipersstraat 82c, 1074 EN Amsterdam, The Netherlands